Companies with a habit of giving back to the community have distinguished themselves from their competitors. Giving back to the community creates happier employees and loyal customers. This is because most clients are interested in doing business with companies that are making a contribution to making the world a better place. It is, therefore, important for businesses to make an assessment of the community and see what is important, or what they should do to make the lives of the people better.
The employees who are given opportunities to contribute in giving back to the community are excited. This increases their morale. By so doing, the occasions provide employees with leadership opportunities. Such opportunities enhance the performance of the workers and also lead to increased productivity of the company.
As the profits of the enterprise increases, the economy of the state increases. This is because increased productivity leads to an increase in taxes. The money that is paid as taxes to the state is eventually spent back on the people. The companies that prioritize giving back to the community grow at a fast rate. The rapid growth means that the company will employ more people. This benefits the governments because it lowers to a large extent the employment burden on the government. The increased productivity of the companies also means that the gross domestic product of that state is increased. Higher gross domestic product means that the overall living standards of the people are increased.
There are numerous ways companies can give back to the community:
Sponsoring a youth sports team
The chances of company employees having their children on youth sports team are typically high. Therefore, when a corporation provides support to the youth sports team, the company also benefits in a big way as it gets a lot of publicity. The youth sports team also helps because it receives the funding, which is necessary in assisting in the development of youth talent.
Build a house
Many organizations such as Habitat for Humanity do provide companies with opportunities of constructing houses that are meant to assist the disadvantaged members of the community. This opportunity makes it possible for people who could not afford to become owners of decent homes now.
Most companies are leaders in their area of expertise. Therefore, they can provide skills that can be of value to other members of the community. Businesses can consider providing teaching classes on various subjects such as entrepreneurship to the residents. A company can also decide to offer lessons that are related to a certain specialized skill that can add value to the lives of the residents. For example, Kelmscott Communications, a company that is based in Chicago, is a corporation that is well-known for giving back to the community. The firm mostly provides help in the form of cash donations and also volunteer time. Lawn Doctor donates its lawn care services to Arlington National Cemetery. Helping to give back to a national audience. also provides essential lawn care service to the community.
Promoting local business
Another way companies can give to the community is helping other institutions that are within the community succeed. Companies can decide to buy products that are available in the local stores. A company can also decide to provide a link on their websites that directs the visitors to the local companies for business. This cross networking can be helpful in helping the local enterprises grow.
It is worth noting that corporate giving should not always be costly. Sometimes, careful planning and creative thinking can assist the company come up with non monetary alternatives that are equally valuable. The assistance to the community can also range from lending the company’s facilities or through hosting a fundraiser to encouraging the firm’s employees to perform volunteer services.